Problems

Traditional OTT platforms offer users only the option to watch and enjoy content, often requiring monthly subscription fees without providing any financial return. While users pay for access, they don't receive any economic benefits, making it a one-sided value exchange where their engagement goes unrewarded.

Problem with traditional OTT

Additionally, the need to switch between platforms for diverse content leads to a fragmented and often frustrating viewing experience. With the overwhelming amount of available content, users can find it difficult to locate exactly what they want, often wasting time sifting through options instead of seamlessly enjoying their chosen entertainment. This creates a disjointed experience that limits both enjoyment and value.